personal trainer

turned

baker..

How it all began…

I was 11 when I first discovered baking.   Whatever recipe I could find, I attempted to make it.   Much to my dad’s delight, I was pretty persistent in the kitchen.   Whether it was complete garbage or total success, he ate it all.   My biggest supporter and champion.   I still think about him every single time I make my sticky banana bread crumb loaf.   It is special, close to my heart, his favorite and my oldest recipe to date.   The feeling and love I get from baking it is the foundation of why I do what I do. The foundation of baked by sha sha.

In a previous life, I was a personal trainer.   My journey to that stemmed from being bullied while growing up for being overweight and an eating disorder that I developed in college.   This is not a unique story, I know, but it’s mine.   Despite being athletic my entire life, I was clueless about nutrition.   Once I got really into fitness, going to the gym, and working out, I decided to gain some knowledge about proper nutrition.    This is constantly evolving for me, but the one thing I did realize is that depriving ourselves from making our bellies happy, can lead to self sabotage and lack of motivation.  There is so much guilt attached to giving into our cravings, and treating ourselves to something that would bring us joy.   Something was missing.   

So in 2016, I started baked by sha sha.   I wanted to create a bakery/brand that provided goods that we could indulge in without beating ourselves up about it.   My history of having an unhealthy relationship with food and my body, has allowed me this unique perspective, that translates thru my baking.  I wanted to play with the idea of a balanced lifestyle.   Hence, clean (vegan, paleo or keto) and cheat (all the good stuff) options.   All gluten free, baked with the best quality ingredients.   Healthy shouldn't equal tasteless, and indulging shouldn't equal guilt. 

As you go thru my menu and discover all the deliciousness I offer, you’ll see that I love to create flavors that remind you of your childhood.   Your best memories.   The things that trigger your happiness and make you smile.   Because if I can make you smile and rub your belly in bliss, I’ve done my job.